Why I Created NJM: A Story of Survival, Motherhood & Hydration

NJM didn't start as a business idea.

It started in survival mode.

During one of my pregnancies, I battled HG (Hyperemesis Gravidarum). I was constantly nauseous, dehydrated, exhausted, and honestly just trying to make it through the day. Drinking water felt hard… but not drinking made everything worse. That season taught me something I didn't expect: hydration is not optional—especially for moms.

Fast forward to postpartum life. Sleepless nights. Feeding babies. Pouring out constantly. And once again, hydration became something I needed but kept forgetting.

That's when NJM was born.

NJM stands for Norman, Noah, and Me.

My two baby boys. My husband, Norman. And me.

It represents the bond that holds us together—the love, the faith, the purpose, and the reminder that moms matter too.

I created these tumblers for postpartum moms like us—modern, minimal, encouraging, and practical. Something you'll actually use. Something that gently reminds you to drink, refill, and take care of yourself while you're taking care of everyone else.

This isn't just a tumbler.

It's a reminder that your body deserves support.
That hydration is part of healing.
And that you are worthy of being poured into, too.

With love,
Janya 🤍

Founder, Rooted NJM